36 – Choice Inflation: Why More Options Are Exhausting Us

Feeling overwhelmed by decisions? You're not alone. In this episode, we welcome back Emily Papps from RemakeTheRules.com to discuss "choice inflation" - a term she's coined to describe the modern phenomenon of having exponentially more choices to make AND vastly more information to process for each decision.
Emily breaks down the "cycle of exhaustion" that traps so many of us: uncertainty leads us to create information management tools, but those tools actually create choice inflation, leading to information overload, then decision fatigue, and ultimately back to uncertainty - without resolving any of our original discomfort.

